Branding Club


To preserve the valuable partnerships we develop with our clients and capture the benefits derived from our services, we have developed a collaborative physical working environment in the form of a Collaborative Management Center supported by a repository of information and relationships called the Branding Club.

The Branding Club

The Branding Club concept is a structured knowledgebase of the information Tanmiya has gathered over the past few years as a result of the continuous interaction with regional and international leading companies in the services domains of direct interest to us. The Branding Club concept is what gives Tanmiya and its clients a distinct edge over the competition. This knowledgebase represents the results of the analysis Tanmiya conducts after it assesses the capabilities and competencies presented to it by these companies followed by full integration with Tanmiya’s own capabilities and competencies, and eventually arrive at the most effective way of adapting it to the market segment.

We realize that most of our potential clients will be looking for leading international companies to brand the solutions offered that can respond to their needs. This is where the knowledgebase plays a key role in identifying the most suitable companies.

Branding Club Structure & Benefits

The structure of the Branding Club will be developed according to the targeted market project areas, in both the public & private sectors, and within the domain market segments of Tanmiya. The description of the information entities that the Branding Club Database System is as follows: 28

  • Company/Organization: Teaming with international and regional leading organizations will help brand our projects and increase the equity value
  • Experts/Contacts: It is important to document information about experts and contacts of interest to Tanmiya
  • Joint Experience: Information about previous joint experience between Tanmiya and these companies as well as special solutions and technologies within these companies is important to Tanmiya’s decision making process
  • Clients: Tanmiya will always maintain information about the different types of projects and activities it has with its clients

The benefits we achieve by adopting this approach are:

The flexibility to choose the most suitable joint venture partner that will maximize the benefits and the financial feasibility of the project.

The adaptability to the project’s political and technical conditions.